Florida researchers conduct surveys on public acceptance of genetically modified crops

Whether the term is “GMO,” “genetically modified,” “gene editing” or the like, people in the general public distrust any word or phrase associated with the modification of food crops. To determine what the public knows and try to educate them, University of Florida researcher Brandon McFadden and three of his colleagues will use a new Agriculture and Food Research Initiative grant from USDA National Institute of Food and Agriculture to conduct focus groups and create educational materials.

McFadden and his team, University of Florida researchers Kevin Folta, Joy Rumble and Katie Stofer, will use the results of focus group surveys to prepare web-based national surveys. The surveys will try to gauge consumer preferences for regulations and consumption of gene-edited crops. Ultimately they will also help the team develop communication strategies and outreach materials. Continue reading